During my work with Art.M, I led the creative direction across digital and print, with the goal of creating a refined identity that felt elegant, artistic, and luxury-focused. The concept was inspired by a gallery-style experience, using a dark visual theme to complement the bold colours, modern artwork, and strong imagery without distracting from the pieces themselves.
The website design was created to feel clean, immersive, and easy to navigate across all screen sizes and supported languages. I focused on building a visual system where the artwork stayed at the centre, supported by thoughtful layouts, clear structure, and a modern digital experience.
Alongside the digital design, I also created print materials, including brochures and magazines, maintaining the original core branding with a fresh style approach. Through editorial design, image selection and typography, I aimed to capture a premium gallery feel and bring the luxury side of the brand into a physical format.
