Mila is a café branding concept designed around warmth, simplicity, and a fresh organic identity. The visual direction combines soft pastel tones, playful typography, and hand-drawn illustrations to create a brand that feels welcoming, natural, and memorable.
The logo was developed with a rounded, friendly typeface and a botanical icon, giving the brand a soft and approachable personality. The blue and pink colour palette creates a balance between freshness and warmth, while the illustration style adds a human and earthy touch to the overall identity.
For the brand applications, I explored how the identity could live across different customer touchpoints, including takeaway cups, coffee packaging, signage, tote bags, napkins, and social media-style imagery. Each element was designed to feel consistent, recognisable, and visually engaging while keeping the café’s atmosphere calm and inviting.
