Soult Swim is a swimwear-focused branding project with a natural, soft, and earthy visual direction. The brand concept was built around the feeling of beach landscapes, using warm tones, sand textures, organic shapes, and calm imagery to create a relaxed and sun-soaked identity.
Rather than focusing only on product or model-led visuals, I explored how the surrounding environment could communicate the mood of the brand. I liked the idea of letting the scene do the talking, using landscapes, textures, and subtle details as an alternative way to express the swimwear lifestyle.
I created the logo and a range of campaign-style content, experimenting with post-production and playful typography. One of my favourite details was drawing the website into the sand instead of using a conventional text overlay. The logo itself was inspired by curved bodies, plants, shells, and wave forms, bringing the two S’s together into a simple, memorable mark. This project gave me space to explore how visual design can communicate a brand feeling in a quiet but powerful way.
