Luma Skin is a skincare branding concept rooted in nature, softness, and sensory beauty. I developed the full creative direction and curation for the project, designing the identity across branding, packaging, product imagery, videos, and animation to create a cohesive and immersive brand world.
A key focus was the contrast between textures — rich cream and airy foam against smooth, minimal packaging — set within a dewy, jungle-inspired environment. Combined with earthy tones, elegant typography, and a refined botanical mark, these details give Luma a distinct visual language that feels more atmospheric, tactile, and editorial than mainstream skincare branding.
