Vexx is a creative agency that brings together design and development, building digital products, websites, and visual identities. I shaped the brand direction around this balance between art and technology, creating an identity that feels creative, precise, minimal, and slightly experimental.
For the website, I explored how movement could become part of the identity itself. Through video colour inversion, layered text, mouse interaction, zoom effects, sliding typography, and mouse trailing, the final direction creates a digital experience that feels alive, modern, and connected to the agency's mix of creative design and technical development.
The concept evolved through contrast: human creativity against digital structure, playful print design against clean web layouts, and simple visuals brought to life through motion. I developed the logo, business cards, brochures, and supporting brand materials to give the agency a more distinctive and approachable personality.
